what i can do:
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lifecycle marketing
What should we know about the services you provide? Better descriptions result in more sales.
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Build your brand
If it were easy, everyone would have their own brand. I get it. Getting things to sync, then to grow, then to scale is HARD.
I can help one channel or goal at a time build and scale while coming up with some wild ideas on the way!
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campaign ideation/management
It always starts with an idea! (Or if you are like me a very unorganized page in my notes app)
Whether it is a product launch, a seasonal moment, a rebrand and more - I got you!
lets get it done!
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spectacle marketing
Think big and then do it 10x bigger!
-Big campaign ideas
-Execution of product + prize giveaways
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Brand audit
Don’t know where to start? Don’t really know what’s missing?
I got you! I will do a full digital brand audit of your brand. Compare you to competitors, get to know your customer and figure out what we can do to level your world up!
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project management
(AKA - Where my Type A starts to kick in!)
-Manage large marketing campaigns from start to finish
-Build out Content + Marketing Calendar (Annual, Quarterly, Monthly)
-Work cross functionally with other internal + external orgs to ensure seamless execution
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content creation
-Photoshoot Creative
-Photoshoot Set Design
-Product Styling
-Social Media Creative Concepts
-Tik Tok Connoisseur
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DTC Experience
-Build and Execute successful promotions based on seasonal/revenue goals
-Build out product bundle campaigns
-Build out subscription programs
-Create a FUN and effortless UX experience for your customer
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other
Growing a brand takes A LOT and requires many people to wear “many hats” (bet you haven’t heard that one before). I am one of those people who genuinely enjoys the madness and will always find a way to get sh*t done!
WHAT I’ve done:
Director of Product and Spectacle Marketing | April 2022 - June 2023
My most recent work at Feastables, MrBeast’s better for you snack brand, was a whole lot of crazy and a whole lot of fun! I was brought on just after the brand launched in 2022 as the first marketing hire and quickly evolved into a one man marketing organization alongside the CMO. From the start I learned to move quickly, BE ADAPTABLE, and gained the understanding that in the CPG world there is ALWAYS a way to "figure it out." As the brand grew, the need for more marketing team members did as well. Our CMO and I slowly started to build out what is the now marketing team together, hiring and onboarding new members as needs grew. I learned a lot about teslas, creating viral marketing campaigns + content, and how to single handedly execute full stop marketing campaigns + WAY MORE! Here’s the “spark notes”:
Led creative development and ideation across Marketing + other internal teams for product launches/other large campaigns.
Main point of contact for all external retail parties for digital needs.
Managed every DTC Launch from start to finish including site adjustments, creative concepts, + more!
Ensured brand consistency throughout each touchpoint. “Final” review lead for all lifecycle marketing, social media, web experience etc.
Led all marketing team efforts and aligned all marketing strategies with company goals. Was primary contact for all internal and external operations.
Curated creative and conceptual ideation behind every large marketing campaign. Created end-to-end marketing campaigns while executing any necessary tasks.
{checkout my resume for more info on my experience }
what i’m doing
hereare some current projects I am working on.
Want to be on this list? Lets chat!
Taste Salud What I’m Doing: Influencer Marketing Program, Internal Brand Audit (Influencer Marketing Program), Spectacle Marketing, Marketing Consultant Jessica Cervellon What I’m doing: Personal branding, Content Ideation/Creation, Marketing Manager The Dose Fitness What I’m Doing: Content ideation + Creation (instagram, tik tok + more), Promotion Planning, Marketing Calendar Planning , Merchandise Branding + More!